sg77 Privacy Policy — Your Data, Handled Responsibly

1. Introduction

This Privacy Policy ("Policy") describes how sg77 ("sg77", "we", "us", "our") collects, uses, stores, discloses, and protects personal information obtained from individuals ("you", "your", "Player") who access or use the sg77 website, mobile platform, and associated services (collectively, the "Platform"). This Policy applies to all registered players, prospective players, and visitors to the Platform, regardless of location.

By registering an account on sg77 or continuing to use the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you should discontinue use of the Platform and close your account by contacting customer support at [email protected].

2. Information We Collect

sg77 collects personal information necessary to provide a safe, compliant, and functional gaming platform. The categories of information we collect fall into two groups: information you provide directly to us, and information collected automatically when you use the Platform.

Information You Provide Directly

• Registration data: full legal name, date of birth, Bangladesh mobile number, and email address. This information is collected during account creation and is required for KYC verification.
• Identity verification documents: copies of your National ID (NID) or passport submitted during the KYC process. These documents are used solely to confirm your identity and age eligibility.
• Payment information: details of deposit and withdrawal transactions including payment method type (e.g. bKash, Nagad, Rocket, Visa), transaction amounts in BDT, and timestamps. sg77 does not store full card numbers or mobile wallet PINs.
• Support communications: messages, emails, and live chat transcripts submitted to sg77 customer support. These are retained to resolve disputes and improve service quality.

Information Collected Automatically

• Device and connection data: IP address, device type (Android or iOS), operating system version, browser type, and mobile network operator (e.g. Grameenphone, Robi, Banglalink, Teletalk). This is collected on every Platform session.
• Session and behavioural data: pages visited, games launched, bet sizes, session duration, and in-Platform navigation patterns. This data is used in aggregate to improve Platform performance and personalise your experience.
• Cookie and local storage data: small data files placed on your device to maintain your login session, remember language preferences, and support fraud prevention analytics. See Section 7 for full details on cookie management.

3. How We Use Your Information

sg77 uses your personal information for specific, documented purposes. We do not use your data for any purpose beyond what is described in this Policy without obtaining your separate consent.

4. Legal Basis for Processing Personal Data

sg77 processes your personal data under one or more of the following legal grounds. Where more than one ground applies, the primary ground is noted in parentheses alongside each processing purpose described in Section 3.

• Contract performance: processing necessary to register your account, process payments, and deliver the gaming services you have subscribed to.
• Legal obligation: processing required to comply with applicable regulations, including age verification, KYC, and anti-money-laundering reporting obligations.
• Legitimate interests: processing carried out in sg77's legitimate interest in securing the Platform, preventing fraud, resolving disputes, and improving the quality of the service offered to Bangladeshi players.
• Consent: where we send you marketing communications or set non-essential cookies, we do so on the basis of your explicit consent, which you may withdraw at any time without penalty.

5. Disclosure of Your Information

sg77 does not sell, rent, or trade your personal information to third parties. We disclose your personal data only in the limited circumstances described in this section.

Where disclosure is required, it is limited to the minimum personal data necessary for the third party to perform their specific function. All third-party service providers engaged by sg77 are contractually bound to protect your data and to use it only for the purpose for which it was shared.

• Payment processors: limited to the transaction data required to execute a specific deposit or withdrawal. sg77 does not transmit KYC documents or full account histories to payment processors.
• Legal and regulatory authorities: sg77 will comply with lawful requests for data from competent authorities. Where legally permitted, sg77 will notify the affected player of any such request before responding.
• Business transfers: in the event of a merger, acquisition, or sale of all or part of sg77's business, your personal data may be transferred to the acquiring entity, subject to equivalent data protection commitments.

6. Data Retention

sg77 retains your personal data for as long as your account remains active and for a defined period following account closure. The retention periods applied by sg77 are as follows: account registration and KYC data are retained for a minimum of 5 years following account closure to satisfy regulatory requirements; transaction records are retained for a minimum of 5 years in line with financial record-keeping obligations; support communications are retained for 2 years from the date of the last interaction; and session and behavioural analytics data is retained in anonymised, aggregated form indefinitely for Platform improvement purposes.

When the applicable retention period expires, sg77 will securely delete or permanently anonymise your personal data so that it can no longer be associated with you as an individual. You may request early deletion of your data where sg77 is not subject to a legal obligation to retain it — please see Section 8 for how to exercise this right.

7. Cookies and Tracking Technologies

sg77 uses cookies and similar technologies (local storage, session storage) to operate the Platform, keep you logged in between sessions, remember your preferences, and gather analytics that help us improve the product for Bangladesh users. Cookies set by sg77 are first-party cookies — sg77 does not use third-party advertising networks that place tracking cookies for cross-site profiling.

Types of Cookies We Use

• Essential cookies: required for the Platform to function. These include session authentication tokens, security cookies, and load-balancing cookies. They cannot be disabled without breaking core Platform functionality.
• Functional cookies: used to remember your language preference (English or Bengali), last-visited game category, and display settings such as currency format. These cookies improve your experience but are not strictly necessary.
• Analytics cookies: aggregate, anonymised data on how players interact with the Platform — which pages are visited most, which games are loaded, and where users encounter errors. This helps our engineering team prioritise fixes and improvements.

You may manage cookie preferences through your device browser settings. Note that disabling essential cookies will prevent the Platform from functioning correctly. For Android users in Bangladesh, Chrome's site settings provide granular cookie controls. For iOS users, Safari's privacy settings offer equivalent controls.

8. Your Data Rights

sg77 respects your rights over your personal data. You may exercise any of the following rights by contacting our support team at [email protected]. sg77 will respond to all rights requests within 30 days. In some cases, we may need to verify your identity before processing a request.

• Right of access: you may request a copy of the personal data sg77 holds about you, including the categories of data, the purposes for which it is processed, and any third parties with whom it has been shared.
• Right of rectification: if any personal data sg77 holds about you is inaccurate or incomplete, you may request that it be corrected or updated. Please provide supporting documentation where the correction relates to identity data.
• Right of erasure: you may request deletion of your personal data where sg77 no longer has a legal basis to retain it. This right may be limited where retention is required by law (e.g. financial records subject to a 5-year regulatory retention period).
• Right to restrict processing: you may ask sg77 to temporarily halt processing of your data in certain circumstances — for example, while a dispute about the accuracy of your data is being resolved.
• Right to withdraw consent: where processing is based on your consent (e.g. marketing emails), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of the above rights, email [email protected] with the subject line "Data Rights Request" and include your registered mobile number and a description of the right you wish to exercise. sg77 will acknowledge receipt within 3 business days and complete the request within 30 calendar days.

9. Security of Your Personal Data

sg77 implements industry-standard technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for all data transmitted between your device and the sg77 Platform, encrypted storage of sensitive data fields including identity documents and payment references, access controls that restrict internal staff access to personal data on a need-to-know basis, and regular security audits and vulnerability assessments of the Platform infrastructure.

Notwithstanding these measures, no data transmission over the internet or electronic storage system is completely secure. sg77 cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights, sg77 will notify affected players promptly and take all reasonable steps to contain and remediate the breach.

10. Changes to This Policy and How to Contact Us

sg77 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or Platform functionality. When we make material changes, we will update the "Last Updated" date at the top of this page and, where required, notify registered players by email or via an on-Platform notification. Your continued use of the Platform after a revised Policy is published constitutes your acceptance of the updated terms.

If you have any questions about this Privacy Policy, wish to exercise a data right, or want to report a privacy concern, please contact us at [email protected]. Our support team is available 24/7 via live chat and aims to respond to all written privacy inquiries within 48 hours (Bangladesh Standard Time, UTC+6).